by Daniel Emery | Apr 6, 2017 | Marketing and sales
A major oil company creates an industry-leading branded customer relationship experience in its B2B offshore lubricants division that drives customer retention and higher spend. Developing a sustainable and defendable competitive advantage in the offshore lubricant...
by Daniel Emery | Apr 6, 2017 | Marketing and sales
An iconic international qualifications provider enters a new market with new customers selling new products. Despite successfully expanding into international markets the company’s core UK domain was beginning to falter with changes to government funding, increasing...
by Daniel Emery | Apr 6, 2017 | Marketing and sales
An iconic commercial paint brand needed to rejuvenate brand equity and revenue generation in a Group portfolio or face market withdrawal by the parent. For a number of years a leading European paint manufacturer had underinvested management time and resources in one...
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