Top marks in entering a new market

Top marks in entering a new market

An iconic international qualifications provider enters a new market with new customers selling new products. Despite successfully expanding into international markets the company’s core UK domain was beginning to falter with changes to government funding, increasing...
An old brand with a new beginning

An old brand with a new beginning

An iconic commercial paint brand needed to rejuvenate brand equity and revenue generation in a Group portfolio or face market withdrawal by the parent. For a number of years a leading European paint manufacturer had underinvested management time and resources in one...
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