Warning: A non-numeric value encountered in /homepages/10/d682112608/htdocs/focussolutions/wp-content/themes/Divi/functions.php on line 5806
What is strategy?

What is strategy?

As a strategist, you get asked this a lot. When I left business school over two-decades ago the answer seemed clear – a response I’m sure that was peppered with the latest buzz words and overly complicated thinking. And now? The same question is answered with the...
Creating Competitive Differentiation

Creating Competitive Differentiation

Head-to-head competition is rarely advisable. Sooner or later competitive focus moves to price and both parties suffer materially: we should never assume our counterparts will only act rationally and never unthinkingly. Avoiding head-to-head competition relies on...
Back