Strategy Blog

Thinking a company has a competitive advantage and knowing it has one, can sometimes be different. ‘A rising tide floats all boats’ and thus a company with rising sales, loyal customers and healthy profit doesn’t always mean it’s leveraging competitive advantages....

As a strategist, you get asked this a lot. When I left business school over two-decades ago the answer seemed clear – a response I’m sure that was peppered with the latest buzz words and overly complicated thinking. And now? The same question is answered with the...

The internet has helped reduce traditional barriers to entry, enabling new entrants to burst onto the scene, forge a bridgehead into the incumbent’s customer-base, target business model weakness and erode product margins. Undeniably, this is true in many instances but...

Commoditisation in many markets is symbolised by a gradual erosion in the buyer’s perception of the differences between products/ services from multiple suppliers in a defined procurement category – encouraging buyers to focus on price. In formulating the right...

Developing evidenced-based strategy requires a straightforward approach to discovering the signal in the noise. Life would be easier if everything we needed to know in solving a client problem was listed neatly and orderly in a single spreadsheet; Unfortunately,...