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Creating & executing strategy that works. Together.

Helping our clients convert decisions to coherent actions for their most pressing challenges and opportunities. We create strategies in partnership with our clients that are evidence-based, focused on the key obstacles to forward progress and, above all, ACTIONABLE

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Strategy is about being different.

Helping clients make choices so they create the ‘right to win’.
Creating distinctive capabilities and competitive advantage.

Making Trade-OffsSustaining Value Over Time

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The better the question. The better the answer. The better the strategy.
Helping our clients realise their growth and performance aspirations.

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A business philosophy that people really value.
Focused on delivering situation specific, practical and enduring results for our clients, in multiple sectors and disciplines.

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Strategy Blog

Knowing When Competitive Advantage is Real

Knowing When Competitive Advantage is Real by Daniel Emery | Jun 15, 2017 Thinking a company has a competitive advantage and knowing it has one, can sometimes be different. ‘A rising tide floats all boats’ and thus a company with rising sales, loyal customers...
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What is strategy?

What is strategy? by Daniel Emery | Jun 14, 2017 As a strategist, you get asked this a lot. When I left business school over two-decades ago the answer seemed clear – a response I’m sure that was peppered with the latest buzz words and overly complicated thinking....
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Creating Competitive Differentiation

Creating Competitive Differentiation by Daniel Emery | Jun 13, 2017 Head-to-head competition is rarely advisable. Sooner or later competitive focus moves to price and both parties suffer materially: we should never assume our counterparts will only act rationally...
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Why Trying to be the Best at Everything is Wrong

Why Trying to be the Best at Everything is Wrong by Daniel Emery | May 16, 2017 Intuitively, we think getting our company to be the best at everything it does is right. Why wouldn’t it be? But business reality, especially during the past ten-years, tells us no...
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Responding to Low-Cost and Disruptive Business Models: When and How

Responding to Low-Cost and Disruptive Business Models: When and How by Daniel Emery | May 16, 2017 The internet has helped reduce traditional barriers to entry, enabling new entrants to burst onto the scene, forge a bridgehead into the incumbent’s...
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Creating Strategic Objectives

Creating Strategic Objectives by Daniel Emery | May 16, 2017 Strategic business objectives are not the same as functional or individual performance objectives. Distinguishing characteristics set them apart, most notably their direct relationship with the current...
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Diversification: Making Successful Adjacency Market Moves

Diversification: Making Successful Adjacency Market Moves by Daniel Emery | May 16, 2017 Business Leaders are tempted to diversify the company by moving into apparently similar adjacency markets, with varying degrees of success. What seemed familiar or easy to...
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Commoditisation: Changing before you must

Commoditisation: Changing before you must by Daniel Emery | May 16, 2017 Commoditisation in many markets is symbolised by a gradual erosion in the buyer’s perception of the differences between products/ services from multiple suppliers in a defined...
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Five Focus Areas to Drive Improved Performance

Five Focus Areas to Drive Improved Performance by Daniel Emery | May 16, 2017 Ultimately, the desired outcome from any given company strategy is increased revenue and/or reduced operating cost but whilst there are many ways to achieve this, Business Leaders...
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Strategy: Seeing the Big Picture

Strategy: Seeing the Big Picture by Daniel Emery | Apr 28, 2017 Strategy is about looking beyond the immediate to do list or this quarter’s financial plan and seeing the whole picture and the way things really are, not the way you’d like them to be. Seeing the...
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Five Thinking Skills Every Strategist Needs

Five Thinking Skills Every Strategist Needs by Daniel Emery | Mar 28, 2017 Developing evidenced-based strategy requires a straightforward approach to discovering the signal in the noise. Life would be easier if everything we needed to know in solving a client...
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Lean development of new products significantly reduces risk

Lean development of new products significantly reduces risk by Daniel Emery | Mar 28, 2017 You no longer need to ‘bet the farm’ on getting everything right at the start and committing to a large front-ended budget. It’s extremely rare to know all the answers at...
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