Strategy Blog: Creating Strategy

Head-to-head competition is rarely advisable. Sooner or later competitive focus moves to price and both parties suffer materially: we should never assume our counterparts will only act rationally and never unthinkingly. Avoiding head-to-head competition relies on...

Business Leaders are tempted to diversify the company by moving into apparently similar adjacency markets, with varying degrees of success. What seemed familiar or easy to do turned out to be very different in hindsight and so what characteristics of adjacency moves...

Ultimately, the desired outcome from any given company strategy is increased revenue and/or reduced operating cost but whilst there are many ways to achieve this, Business Leaders should initially focus on five key areas to determine the thrust of their improvement...

Strategy is about looking beyond the immediate to do list or this quarter’s financial plan and seeing the whole picture and the way things really are, not the way you’d like them to be. Seeing the big picture is critical in creating successful strategy and probably...