Marketing and sales
Simply put, marketing and sales is about selling more product, to more customers, more often, for more money, more efficiently. The marketing ‘P’s are changing from a Product focus to solution focus; from Price to value; from Place to access and from Promotion to education. Proliferating customer choice, channels, pricing models, commoditisation and mass media communication all serve to accelerate this transition. Developing a successful value proposition has never been more demanding.
Focus Solutions utilised useful tools and models and brought a real passion to make a difference and add value to our thinking and approach. They generated and helped us think through commercial options and helped coordinate internal activity. Their attention to detail makes Focus Solutions stand out from the crowd.
