Good strategy incorporates knowledge and assumptions about the external environment in which the company competes and transforms these into constants, predictions and uncertainties in forecasting future performance. The problem is unconscious bias, lack of time and resource, and critique infrequency result in untimely feedback in making adjustments to the business-model, strategy and execution plan. It isn’t what companies don’t know that leads to the biggest mistakes. It’s what they know for sure that just isn’t so.
When it comes to qualatitive research Focus Solutions are amongst the best we have used. Combining their experience and know-how helped sharpen our insight.